European Reuse Barometer · reuse market intelligence

How Europe's reuse market is developing, measured every year.

Europe's reuse market intelligence platform. It started with yearly reports: three editions since 2024, 268 respondents. It turned into a platform that now gathers 1,181 reuse and refill companies and a library of 306 case studies, LCAs and documents.

Photo: Foodprint
Foodprint
Photo: Le Fourgon
Le Fourgon
Photo: Sykell
Sykell
Photo: CHEP
CHEP
Photo: Reposit
Reposit
Photo: Rajapack
Rajapack
Photo: Al Terre Native
Al Terre Native
Photo: CLUBZERØ
CLUBZERØ
Reuse and refill in practice – photos from Barometer respondents
Market insights

Reuse and refill, measured every year.

Findings from the 130 companies surveyed in 2026. All the market insights →

Reuse · five themes
  • Refill
Who it is for

Market intelligence for everyone involved in reuse.

♻️

Reuse and refill solutions

Benchmark their performance against the sector and be found by customers and partners.

🛒

Producers, brands and retailers

Know which systems exist, what they cost and how they perform.

📊

Investors and funders

Judge the maturity, the economics and the risks of the sector.

🏛️

Policymakers and EPR organisations

Read the PPWR targets against what operators already achieve.

🔎

Researchers and associations

Cite the data, reuse the figures, find the studies.

Directory

From large groups to bulk-sales pioneers.

268 respondents have shared their data since 2024. 1,181 companies have been mapped in the Directory. See the full directory →

In their words

Why they take part.

Davide Mazzanti — Sykell

"The European Reuse Barometer is more than a report. It is a tool to make the reuse sector visible, credible, and heard."

Ángel Rodríguez Moreno — CHEP

"The European Reuse Barometer is a unique opportunity to showcase the diversity of reuse in Europe."

Library

The evidence on reuse, by question.

A library of 306 entries: 67 case studies from reuse or refill companies, 43 life cycle assessments, and 196 documents (studies, guides, position papers and reports).

Open the library
Case study

Pandobac

Case study · 2026 · Pandobac (France)

Pandobac integrates software management, packaging cleaning and reconditioning.

Case study

Circular Logistics · BikeBox

Case study · 2025 · Circular Logistics (Germany)

Circular Logistics, a German company, makes the BikeBox, a foldable reusable box for shipping bicycles. Customers pay one price per use, which includes the box, return logistics and system operation.

Case study

Cirqle

Case study · 2026 · Cirqle (Denmark)

Cirqle was founded in 2020 and manages reusable packaging systems with technology and a partner network. It focuses mainly on coffee and drink cups in offices and venues.

Case study

Rotom

Case study · 2026 · Rotom (Netherlands)

Construction is a hard case for reuse. A pallet of bricks or insulation delivered to a site, can stay there for weeks while the building goes up, and is then usually broken up.

Case study

Sykell

Case study · 2026 · Sykell (Germany)

How Sykell brought reusable packaging to the supermarket aisle. Walk through any supermarket today and almost everything on the shelves is single-use.

Document

Regulation (EU) 2025/40 on packaging and packaging waste (PPWR)

Legislation · 2025 · European Parliament and Council

The Packaging and Packaging Waste Regulation, adopted on 19 December 2024 and applicable from 12 August 2026: reuse targets and refill obligations by packaging category.

Case study

Borro

Case study · 2026 · Borro (Belgium)

At Club Brugge’s Jan Breydel stadium, the club tested three competing systems between January and May 2025 before going live with Borro that July; installation took a week and a half.

Case study

ETERNITY Systems

Case study · 2025 · ETERNITY Systems (France)

According to ETERNITY Systems, the Bordeaux and Mérignac local authorities switched their school catering to reuse at the end of 2024.

The Barometer

Download the reports.

90 companies in 2024, 115 in 2025, 130 in 2026. European reports, and Belgian reports since 2025.

Cover of the European Reuse Barometer 2026Cover of the Belgian Reuse Barometer 2026
Latest edition
2026

130 companies + 1 national report

First edition organised by PPWR category and first to cover refill, plus the second Belgian report.

Cover of the European Reuse Barometer 2025Cover of the Belgian Reuse Barometer 2025
Second edition
2025

115 companies + 1 national report

European edition, plus the Belgium focus.

Cover of the European Reuse Barometer 2024
First edition
2024

First edition

90 companies surveyed — the starting point of pan-European reuse tracking.

Join us

Who we are, and three ways to take part in 2027.

Three ways to take part

What each pathway entails →